|Behind The Scenes: Producing A Research Uptake Communication Poster|
|Thursday, 09 June 2016 08:40|
Posters such as the Demonstrator Research Poster on “Sustainable Integrated Pond Based Aquaculture with Rice and Poultry Production” are a good way of communicating and disseminating research efforts, findings, outputs and uptake. The objective(s) of the poster must therefore be well defined with the target audience in mind. This usually informs the style of the poster presentation. Prof. Oyeronke A. Odunola from the University of Ibadan tells us how they developed their award winning poster.
Choice Of Demonstrator Research Project To Showcase
In preparing the demonstrator research poster, the UI-DRUSSA Communication and Research Uptake team (Mrs. Funmi Oladeji, Mrs. Moji Omisade and Mr. Israel Olasunkanmi) were guided by the UI-DRUSSA Leader (Prof. Oyeronke A. Odunola), and based on the outline provided by the DRUSSA-INT team, suggested the best demonstrator research project to showcase from our pool of projects. The lead researcher for the chosen project was thereafter interviewed by the UI-DRUSSA-CRU team and he provided most of the materials used.
The poster title is very crucial in preparing a good poster as it must be clear, short and attractive to the target audience and end users. It was in line with this that the UI-DRUSSA team agreed on the poster title: Sustainable Integrated Pond Based Aquaculture with Rice and Poultry Production
Designing The Poster
The poster was designed by the DRUSSA Leader using the materials from the lead researcher and from some other sources as highlighted in the poster. The design was basically easy to follow, moving from left to right as the audience read each column. The background colour for the sectional titles and the indicator arrows in the pictorial summary of the project was used to make the poster attractive while the logical sequence of the content was targeted at making it visually interesting to the readers. The pictorial summary was the content in a form to be taken in at a glance. One of our Communicators (Mrs. Funmi Oladeji) proof read the poster draft before the final printing.
Target Audience Identified
Target audience identification is a crucial aspect of a poster presentation as it contributes to the format and style to be used. Consequently therefore, no crucial information for the benefit of the identified audiences must be omitted, while making the poster brief and interesting.
The Conference targeted audiences for our Demonstrator Research Poster were the DRUSSA team who have anchored the programme in the last five years, Leaders and Champions from the other DRUSSA Universities who would view the poster and vote for the best during the Benchmarking conference. and researchers from DRUSSA Universities who would strengthen their existing collaboration with our show-cased research team, and those who would in future collaborate with them.
The Post-Conference targeted audiences after dissemination of the poster include the Funders as a way of feedback and for further funding, other researchers who are not part of the DRUSSA team and are interested in research finding output, uptake and utilisation, rural and urban fish- and rice- farmers- for uptake and proper guidance, and women and youths for self-employment because of the current rate of unemployment being experience in most African countries.
How To Use The Poster In The Future
The poster will be used in different ways to emphasis the need for, and benefits of Research Uptake within the University and at the societal level. It will also be handy evidence of research uptake to display to the University administrators and government. Currently, we have the poster on the UI Research Management Office notice boards. Plans are underway to use the poster in a University wide workshop on Research Uptake and have it as handbills that could be distributed easily during academic seminars, on the streets and at farm settlements during community campaign activities.
Professor Oyeronke A. Odunola is the Director of Research, Cancer Research & Molecular Biology Laboratories in the Department of Biochemistry at the Faculty of Basic Medical Sciences, College of Medicine and the Director of the Research Management Office, University of Ibadan