Forgotten your password? 

20 July 2017
From our Tech Guru: Digital Platforms and Reporting Print
Thursday, 18 August 2016 12:46

Universities in the DRUSSA programme have actively been growing the presence of Research Uptake Communication material, in the form of stories about uptake of evidence-based development research happening at their Universities. An important element of that process is gauging the website-audience response to the digitally published content. DRUSSA.net site manager Caite McCann has some experience to share on digital platforms with a focus on useful insights for reporting. 

The Communications and Engagement unit of the DRUSSA project has, using a common digital platform, DRUSSA.net, worked with the member universities’ Research Uptake Communication teams throughout the project duration. As a result the DRUSSA.net blog site is a record of the work of these teams. Over five years DRUSSA.net has published hundreds of blogs, eighteen e-Digests, and hundreds of documents in the document index. The DRUSSA.net platform was designed so that relevant data could be drawn. We’ve evaluated and reported on the usage data every quarter, which has given us some experience to share. 

Digital platforms are great when you’re wanting to keep a geographically diverse audience up to date on activities and sharing experiences. Because they are not face to face though, it is not so easy to judge how effective they are – are people interested in what you are sending out? Do they find the stories that are shared on the blogsite useful?

These are issues all digital Research Uptake Communicators will face, and it’s good to be able to share some experience and basic insights that may be useful to you as you tackle digital reporting.

  1. Terms you need to know – what are Descriptive and Inferential Statistics?
  2. Tips for planning your reporting
  3. Translating the data into a meaningful story
  4. Sharing our learnings: A quick overview of what data we drew for reports on DRUSSA.net 

1. Terms you need to know – what are Descriptive and Inferential Statistics?

Descriptive Statistics are basic statistics that describe what your users are up to - how often individual users visit your site (frequency), how long they stay on your site (duration) and where they go on your site (what information is of use, usage).

This is your proof that the site is used, that your audience finds your site useful and gives you an indication of what information holds the most value for them. Of course what you actually have is a series of numbers showing frequency, duration and usage. You still have to quantify this data so that it makes sense to your reader.

"Over time you can look at comparisons of comparatively good use or inadequate use, compared to previous reporting periods"

Inferential Statistics: One way of doing this is to use inferential statistics. With inferential statistics you are trying to reach conclusions that extend beyond the immediate data alone, and you have some options here. If you have a site with different levels of users you can use them for comparison. Another level of comparison is between those who registered and unregistered visitors to your site. Over time you can look at comparisons of comparatively good use or inadequate use, compared to previous reporting periods.. How and what you compare is dependent on what your site is meant to do.

 

2. Tips for planning your reporting
The usage data collection for your site must be enabled from the moment your site goes live on the Internet. An effective manager would have worked with the web site developer to make sure that the site is built in such a way that you can track what is happening and that you can generate reports that show that the site is fulfilling it’s purpose and that any external analytics engine that you wish to use are correctly linked, such as Google Analytics. This requires forethought and strategic goal setting – what do you want your website to achieve and what data do you need to evaluate if you are achieving your objectives? If you need to, find a specialist in the field of site analytics and ask them to help you create a site that will allow you to automate reports that provide you with perceivable outcomes. Make sure that the person who draws those reports has a good understanding of the field and will be able to help you provide evidence that your website is achieving the goals you have set.

"In telling the story you need to think about your report-reader audience, as you translate data into a written report"

3. Translating the data into a meaningful story

You need to figure out the story the data is telling, interpret what that says about your content and your website audience in relation to your goals. In telling the story you need to think about your report-reader audience, as you translate data into a written report. Like all statistical data – analyse and think it all through considering all angles and contextual circumstances, and that will give you a very interesting and nuanced story to share, and to draw from as you strategise for future development.

 

4. Sharing our learnings: A quick overview of what data we drew for reports on DRUSSA.net

Without direct feedback, as one would get at a conference or workshop, DRUSSA .net has relied on usage statistics as a proxy for feedback.

DRUSSA.net compares data on quarterly and annual cycles.

For descriptive statistical data we track

  • Unique users, that is, the number of people who have visited the site once in a period.  
  • The number of unique users over an extended period like a year, or three years, is a measure of how the user-group network has widened as the project matured.
  • We track various user groups, the most important of which is the self-registered group, which shows a steady growth of interest. From the registration details, we can check that the people in this group are in fact our target audience. Given that the only reason to sign up is for access is to receive the DRUSSA Digest and eAlerts, and that the population size of that group is small and specialised, our signup rate has been very good over a three year period. (see graph below for reference)

 

  • Since we have a number of contributors who come from these primary stakeholders, for blogs and documents we track and report on these as measure of participation in the programme.
  • We use social media as another way of tracking interest and participation through open and closed groups, sign up rates, reach of posts, likes, follows and contributions.
  • We also have stats (provided by Mailchimp) for our quarterly email DRUSSA Digest that allow us to see the number of open rate, click rate (how many followed a link through to a site) and the amount of time spent reading the email. Mailchimp also allows you to track related site usage by including a google analytics tag in selected emails and track the site usage related to each email. This allows us to gauge the level of interest and to see which topics are engaging our readers the most.

 

For inferential statistics:

  • From our site we can track the number of page hits, which shows us how many people visit our site, and by combining this with a average duration of interest we can infer whether our site is interesting to readers.
  • Using IP address logging we can see if visitors are return users or new users. Return users means that our site is interesting enough that users return to it and this infers use of the information on the site. Also by tracking the number of new users and return users we can measure audience growth.
  • Avg. Pages per Session and Page views per session – give us an idea of whether the visitors to our site have run across it by accident or if they are actually interested in the content of the site, the higher these numbers the more we are reaching our target audience.
  • The same is true for Avg. Session Duration, the longer the duration the higher the level of interest and participation.

 


Caite McCann is the Information Systems Manager for OSD and the DRUSSA Programme

...Back

Comments


chanyuan said on 2017-04-13 09:54:22:
chanyuan2017.04.13

polo ralph lauren


fitflops


mizuno running shoes


cheap jerseys wholesale


louis vuitton


fitflops


lacoste polo shirts


hollister clothing


coach outlet online


ralph lauren outlet


ray ban sunglasses


coach outlet


ray ban sunglasses


omega watches


christian louboutin online


pandora jewellery


fitflops sale clearance


oakley sunglasses wholesale


adidas nmd runner


thomas sabo


tory burch outlet


coach outlet online


louis vuitton


ray ban sunglasses


louis vuitton outlet


cleveland cavaliers jerseys


prada handbags


oakley sunglasses wholesale


michael kors factory outlet


gucci bags


oakley sunglasses


nike air max


cheap ray ban sunglasses


coach factory outlet


cheap ray ban sunglasses


tory burch outlet


louis vuitton outlet


jordan shoes


louis vuitton outlet


borse louis vuitton


ralph lauren polo


gucci outlet


oakley sunglasses


coach factory outlet


louis vuitton outlet


michael kors outlet clearance


christian louboutin outlet


louis vuitton outlet stores


fitflops sale clearance


michael kors outlet clearance


pandora outlet


asics


michael kors outlet clearance


polo outlet


ralph lauren


louis vuitton outlet clearance


reebok trainers


coach outlet online coach factory outlet


hollister sale


oakley sunglasses wholesale


nike blazer pas cher


mulberry sale


cheap ray ban sunglasses


polo outlet online


futbol baratas


gucci site ufficiale


michael kors


ray ban sunglasses outlet


chrome hearts outlet


ralph lauren uk


coach outlet online coach factory outlet


ferragamo shoes


herve leger outlet


prada outlet


coach outlet online


michael kors bags


polo ralph lauren


christian louboutin


versace sunglasses


rolex watches


polo outlet


christian louboutin outlet


cheap oakley sunglasses


louis vuitton


salomon outlet


swarovski crystal


christian louboutin outlet


tory burch outlet stores


ray-ban sunglasses


fitflops sale clearance


michael kors outlet online


fitflops sale clearance


louis vuitton outlet online


nike outlet store


ray ban sunglasses uk


longchamp outlet


true religion sale


louis vuitton handbags


coach outlet clearance


nike shoes for women


michael kors handbags outlet


oakley sunglasses sale


coach outlet online coach factory outlet


ray ban sunglasses


soccer jerseys


adidas nmd


louis vuitton


swarovski jewelry


coach outlet store online


puma outlet


louis vuitton outlet


christian louboutin shoes


michael kors outlet stores


mcm backpack


kate spade outlet


oakley sunglasses sale


rolex watches for sale


giuseppe zanotti outlet


longchamp handbags


coach outlet


ralph lauren outlet


michael kors outlet


links of london


lacoste pas cher


jordan shoes


adidas uk


ralph lauren polo


oakley sunglasses


swarovski outlet


coach outlet


polo pas cher


michael kors handbags


michael kors handbags clearance


louis vuitton outlet store


rolex outlet


oakley sunglasses


fitflops sale clearance


soccer jerseys


cheap jordans


cartier watches


air max 90


ray ban sunglasses wholesale


gucci outlet


hermes bags


rolex watches,rolex watches,swiss watches,watches for men,watches for women,omega watches,replica watches,rolex watches for sale,rolex replica,rolex watch,cartier watches,rolex submariner,fake rolex,rolex replica watches,replica rolex


ralph lauren


louis vuitton


michael kors outlet


football shirts


ray bans


coach outlet online


louis vuitton outlet


michael kors outlet clearance


oakley sunglasses wholesale


christian louboutin shoes


michael kors handbags


polo outlet


true religion jeans


coach outlet online


oakley sunglasses wholesale


coach outlet canada


air max 90


burberry outlet


cheap ray ban sunglasses


kevin durant shoes


cheap jordans free shipping


cheap ray ban sunglasses


oakley sunglasses wholesale


louis vuitton handbags


coach factory outlet


christian louboutin sale


louis vuitton


roshe run


michael kors factory outlet


coach outlet online coach factory outlet


michael kors handbags


coach outlet


oakley sunglasses wholesale


fitflops


los angeles lakers


borse gucci


louis vuitton outlet


christian louboutin outlet


coach outlet


cheap oakley sunglasses


instyler ionic styler


michael kors handbags


christian louboutin


nike roshe


mulberry handbags


cheap oakley sunglasses


hollister uk


nike shoes


ray-ban sunglasses


nike trainers


hollister clothing


ralph lauren polo


cheap nba jerseys


coach outlet online


gucci outlet


oakley sunglasses


rolex watches


michael kors outlet


coach outlet


adidas shoes


tory burch outlet


hermes outlet


oakley sunglasses


nike huarache


michael kors outlet online


ray ban sunglasses


nike shoes uk


louis vuitton uk


beats headphones


pandora jewelry


louis vuitton outlet


nike air force 1


coach outlet online


michael kors wallets for women


gucci outlet online


nike shoes


michael kors outlet


prada sunglasses


rolex watches


nike foamposite


chrome hearts outlet


true religion jeans


christian louboutin


ferragamo shoes


ralph lauren shirts


coach outlet online


ray ban sunglasses


burberry outlet


christian louboutin uk


louis vuitton outlet online


ralph lauren outlet stores


nike store uk


louis vuitton handbags


michael kors outlet store


true religion uk


beats by dre


louis vuitton outlet


rolex watches


cheap nba jerseys


oakley sunglasses wholesale


louis vuitton outlet online


swarovski jewelry


louis vuitton outlet


fitflops outlet


michael kors outlet


oakley sunglasses wholesale


tory burch outlet


michael kors outlet


burberry outlet


ralph lauren uk


cartier outlet


coach factory outlet


michael kors handbags


longchamp


ray ban sunglasses


cheap oakley sunglasses


louis vuitton outlet


oakley sunglasses wholesale


nike huarache


cheap mlb jerseys


pandora charms sale clearance


michael kors outlet online


nike store uk


cheap football shirts


true religion jeans


tory burch outlet online


air max 90


rolex uk


ralph lauren


coach outlet online coach factory outlet


cheap mlb jerseys


polo ralph lauren


nba jerseys wholesale


oakley sunglasses wholesale


yeezy boost 350


ray ban sunglasses


kobe 9


iphone case


ferragamo outlet


nike trainers


cheap oakley sunglasses


chrome hearts


michael kors outlet online


nike outlet store


hollister clothing


coach factory outlet


tory burch outlet online


polo ralph lauren


louis vuitton handbags


coach outlet store online


cazal sunglasses


hermes belts


nike air max


oakley sunglasses


mulberry handbags


ray ban sunglasses


fitflops sale clearance


michael kors handbags


mulberry handbags sale


true religion outlet


coach outlet online


cheap ray bans


swarovski crystal


coach factory outlet


michael kors wallets


mcm outlet


michael kors outlet online


Basketball Shoes


hollister shirts


oakley sunglasses wholesale


swarovski uk


gucci handbags


kate spade handbags


polo outlet


ecco shoes


longchamp outlet


christian louboutin outlet


polo ralph lauren


swarovski outlet


coach outlet online


cheap ray bans


coach outlet


oakley sunglasses


fitflops shoes


valentino outlet


hollister clothing


louis vuitton handbags


yeezy boost 350


chrome hearts


michael kors outlet


coach factory outlet


coach outlet clearance


christian louboutin shoes


true religion jeans


louis vuitton outlet


rolex watches


oakley sunglasses


pandora jewelry


kobe shoes


coach outlet online


nike shoes


tods outlet


michael kors outlet


lebron james shoes


coach outlet


ray bans


Nike Free shoes


ecco outlet


cheap jordans for sale


ray ban sunglasses


ed hardy clothing


coach factory outlet


cheap nfl jerseys


dior sunglasses


michael kors outlet clearance


coach factory outlet


michael kors uk


cheap nhl jerseys


coach outlet online


cheap oakley sunglasses


oakley sunglasses sale


polo ralph lauren outlet


air max uk


coach outlet online


louis vuitton outlet


cheap ray ban sunglasses


fitflops sale clearance


cheap oakley sunglasses


louis vuitton outlet stores


cheap oakley sunglasses


louis vuitton


ferragamo outlet


cheap oakley sunglasses


cheap nike shoes


longchamp outlet


mulberry handbags


air jordan 4


oakley sunglasses


nike air max


coach outlet store online


coach outlet


cheap oakley sunglasses


coach factory outlet


louis vuitton


vans shoes


oakley sunglasses


michael kors outlet clearance


mulberry handbags


polo ralph lauren outlet


fitflops


converse shoes


polo ralph lauren


ray ban sunglasses


louis vuitton outlet


louis vuitton handbags


fitflops sale


ralph lauren outlet


louis vuitton outlet


oakley sunglasses wholesale


polo outlet store


adidas outlet store


louis vuitton


coach outlet


cheap nfl jerseys


louis vuitton outlet


coach outlet online coach factory outlet


michael kors handbags


oakley sunglasses


fred perry polo shirts


cartier watches for sale


michael kors handbags


sac louis vuitton pas cher


oakley sunglasses


gucci outlet


coach outlet online


ray-ban sunglasses


nike mercurial


hollister clothing


hollister


coach outlet


ralph lauren polo


new balance shoes


cheap oakley sunglasses


louis vuitton outlet


air max 90


cheap ray ban sunglasses


coach outlet


ray ban sunglasses


ray ban sunglasses


michael kors outlet clearance


coach outlet


thomas sabo charms


coach outlet online


polo outlet


polo ralph lauren outlet


oakley sunglasses


nike air max 2015


michael kors handbags clearance


ray ban sunglasses


michael kors


cheap oakley sunglasses


polo ralph lauren


louis vuitton


louis vuitton outlet stores


nike roshe run


swarovski crystal


nike store


michael kors handbags


coach factory outlet


yeezy boost


kd shoes


rolex watches


nike blazer pas cher


polo outlet stores


michael kors outlet clearance


louis vuitton pas cher


gucci outlet online


coach factory outlet


oakley sunglasses


longchamp handbags


true religion outlet


louis vuitton outlet stores


true religion jeans


michael kors outlet online


ray ban sunglasses


kate spade


nike shoes


nba jerseys


mont blanc pens


adidas trainers


louis vuitton outlet


louis vuitton


louis vuitton borse


coach outlet


coach outlet clearance


coach factory outlet


cheap snapbacks


nike trainers


ferragamo shoes


ysl outlet


mac cosmetics sale


nfl jerseys wholesale


cheap nfl jerseys


pandora charms


nike free 5


tory burch outlet online


ray ban sunglasses


'; strReplyDiv += '
'; strReplyDiv += '
'; strReplyDiv += ' '; strReplyDiv += ' '; strReplyDiv += ' '; strReplyDiv += ' '; strReplyDiv += '
'; strReplyDiv += '
'; strReplyDiv += ' '; strReplyDiv += ' '; strReplyDiv += '
'; strReplyDiv += '
'; strReplyDiv += '

'; var strNewReplyDiv = ''; jQuery("#savecommentbtn").bind("click", function () { dataString = jQuery("#commentform").serialize(); jQuery.post("/savecomment.php",dataString, function(data) { newText = jQuery("#comment").val(); jQuery("#newcomment").append("Your comment:
"+newText+"
will be added at the bottom of the list of comments."); jQuery("#editcomments").hide(); jQuery("#newcomment").show("slow"); }); }) function showReply(theId) { jQuery("#editreply").remove(); jQuery("#newreply").remove(); replyHTML = jQuery("#reply_"+theId).html(); jQuery("#reply_"+theId).empty().append(strReplyDiv+strNewReplyDiv); jQuery("#replytoid").val(theId); jQuery("#reply").focus(); jQuery("#savereplybtn").bind("click", function () { dataString = jQuery("#replyform").serialize(); jQuery.post("/savecomment.php",dataString, function(data) { newText = jQuery("#reply").val(); jQuery("#newreply").append("Your reply:
"+newText+"
will be added at the bottom of this comment."); jQuery("#editreply").hide(); jQuery("#newreply").show("slow"); }); }) jQuery("#cancelreplybtn").bind("click", function () { jQuery("#reply_"+theId).html(replyHTML); }); }